Trad Craft
Trad Craft is the first multilingual app that connects global traders directly with authentic Iranian handicrafts, enabling easy communication with store owners and simplifying purchases through secure transactions and reliable shipping.
My Role:
As the Lead UX Designer, I conducted user research, designed the user interface, and ensured the app provided an intuitive and seamless user experience.
Project Duration:
4 months in 2024
Challenges:
Difficulty in accessing and verifying the authenticity of high-quality Iranian handicrafts.
Language barriers when communicating with suppliers.
Concerns about the reliability and cost of international shipping.
The complexity of navigating existing platforms for browsing, selecting, and purchasing products.
Solutions:
Implemented multilingual support and real-time translation features to overcome language barriers.
Developed a verified network of artisans to ensure product authenticity.
Partnered with reliable shipping services to improve the reliability and cost-effectiveness of international shipping.
Designed a user-friendly, intuitive interface to simplify browsing, selection, and purchase processes for users.
User Research
For this project, I conducted a combination of qualitative and quantitative user research. This included user interviews, surveys, and usability testing sessions to gather insights on user needs and pain points. Initially, I assumed that users would primarily struggle with language barriers and finding authentic products. However, the research revealed that users were also highly concerned about the reliability of international shipping and the overall ease of navigating the app. These insights led to a more comprehensive design approach that addressed not only language support and product authenticity but also emphasized a seamless and trustworthy user experience.
Case Study
Problem Statement
Salim Yilmaz is an international trader in Turkey who needs to purchase Iranian handicrafts remotely because buying in person is time-consuming and expensive, and language barriers often make communication and purchasing difficult
Problem statement
Mark Johnson is an international trader from London who needs an easy way to find and purchase high-quality and authentic gifts because he faces challenges with verifying product authenticity and managing international shipping logistics.
User Journey Map
Goal Statement
Our international trade app for Iranian handicrafts will empower users to discover and purchase authentic products from anywhere in the world. This app will positively impact international traders by offering a unique platform to access high-quality products, communicate with store owners in their language, and ensure secure transactions and reliable shipping. Effectiveness will be measured by tracking user satisfaction, monitoring successful transactions, and analyzing user growth and repeat customers.
Paper Wireframe
Digital Wireframe
Low-fidelity Prototype
User Flow
Usability Study
Round 1 Findings:
Users were confused about how to choose products.
Users couldn’t find how to change the language.
Users struggled to add items directly to the cart.
Round 2 Findings:
Users were generally satisfied with using the app.
Users had difficulty finding the filter option to refine search results.
Users were confused about which manufacturer to choose.
Mockups
High-fidelity Prototype
Conclusion
Trad Craft is a groundbreaking application, designed to be the first of its kind, enabling users from anywhere in the world to purchase authentic Iranian handicrafts in their own language without the need for travel. This app provides a seamless experience by connecting users directly with Iranian artisans and store owners, allowing for easy communication and negotiation. Trad Craft ensures high-quality products and reliable shipping, making it an essential tool for anyone looking to explore and acquire unique handicrafts. As the first specialized app in this field, it is set to revolutionize how international buyers access and engage with Iran’s rich cultural heritage. The app is now fully designed and ready for launch, paving the way for a new era in the global handicraft market.